The Commodity Vortex – The Selling Dilemma

  Solution organisations have invested billions of dollars implementing various customer and partner relationship management tools and applications to increase margins and drive topline revenues. There is no doubt that such systems deliver significant operational...

Selling Through a Sales Channel Ecosystem

Too many organisations still haven’t figured out how to avoid price erosion and commoditisation when selling directly, let alone when selling through a sales channel ecosystem. Any sales and marketing approaches are fundamentally decided by the level of complexity in...

COVID-19 Catch-22

On the one hand organisations have to get through today however, on the other hand tomorrow will be just as challenging if they do not prepare for it now.   This can appear to be a paradoxical Catch-22 situation from which escape is not possible but there is a...

Building Communities as a Platform Business

Firstly, it’s not easy to access and utilise business knowledge so that you can put it to immediate use and measure the impact and benefit, much like executive training courses. This is due to its conventional static form factor such as physical or electronic books,...