Selling Through a Sales Channel Ecosystem

Too many organisations still haven’t figured out how to avoid price erosion and commoditisation when selling directly, let alone when selling through a sales channel ecosystem. Any sales and marketing approaches are fundamentally decided by the level of complexity in...

COVID-19 Catch-22

On the one hand organisations have to get through today however, on the other hand tomorrow will be just as challenging if they do not prepare for it now.   This can appear to be a paradoxical Catch-22 situation from which escape is not possible but there is a...

Building Communities as a Platform Business

Firstly, it’s not easy to access and utilise business knowledge so that you can put it to immediate use and measure the impact and benefit, much like executive training courses. This is due to its conventional static form factor such as physical or electronic books,...

The Territory Mapping & Quota Assignment Challenge

CapametriX and i-4business have jointly analysed and assessed these challenges as part of our joint customer engagements and summarise that there are two critical elements to success that I would like to outline further: Quality Data Robust Processes Quality Data An...