The Human Side of Data: Balancing Analytics with Intuition in Decision-Making
When data drives pretty much everything in business, from marketing campaigns to customer strategies, how do you find a balance between objective analytics and human intuition? While the sheer amount of information available can be empowering, it can also lead to...
Mastering the Metrics that Matter: The CapametriX Approach to KPI Relevance
When inundated with data, the challenge isn’t the lack of information. It’s knowing which information truly matters. KPI’s should act as a compass towards strategic goals, yet too often they become just another set of numbers in a sprawling dashboard. When looking for...
Opportunity Creation – Discovering New Business Opportunities and Maximising Revenue Potential
The ability to discover new opportunities and generate revenue is essential but with so many channels and partnerships to navigate, how can you be sure you’re finding the right opportunities and focusing your efforts where it matters most? Additionally what data...