Our Story

The brainchild of two industry experts, Gregory J Smith and Sandrijn Stead. Well-versed in business theory from time spent at Harvard and MIT and experienced in designing and executing growth strategies for global, blue-chip companies, they have an enviable skill-set.


Gregory and Sandrijn had long realised that the key to enduring business growth was to outperform the competition operationally. They were disillusioned with the usual sources of support; battling with software that didn’t quite go far enough. In contrast, by applying and refining a logical methodology, they found that they achieved outstanding results.

Their light bulb moment occurred when they realised the potential of leveraging the latest cloud, voice and AI technologies to utilise capability based metrics to assess and automatically transform personal, team and organisational performance.

Next Generation Business Perfomance

CapametriX™ was incorporated in early 2010, revolutionising the way business knowledge is captured, shared and deployed using the latest cloud and AI technologies to automate performance capability profiling and transformation.