The traditional sales playbook needs adaptation, something we are finding in our daily interaction with customers. Long gone are the days when teams had the luxury of time to dig for the right materials, chase half-formed leads, or guess at what might land with their...
When data drives pretty much everything in business, from marketing campaigns to customer strategies, how do you find a balance between objective analytics and human intuition? While the sheer amount of information available can be empowering, it can also lead to...
When inundated with data, the challenge isn’t the lack of information. It’s knowing which information truly matters. KPI’s should act as a compass towards strategic goals, yet too often they become just another set of numbers in a sprawling dashboard. When looking for...
The ability to discover new opportunities and generate revenue is essential but with so many channels and partnerships to navigate, how can you be sure you’re finding the right opportunities and focusing your efforts where it matters most? Additionally what data...
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