Blog
The New Paradigm of Personalised Engagement:
Business communication has experienced a seismic shift in recent years into a pandemic then out the other side and straight into a global economic downturn; not to mention the weather or the interest rates! At CapametriX, our analysis of engagement channels has...
Unleashing the Power of Account-Based Selling: Envision, Empower, CapametriX IT
Account-based selling has emerged as a game-changing strategy for effectively engaging key accounts and driving revenue growth. However, to truly unlock its full potential, organisations need more than just an ordinary solution. They require robust programs that can...
Maximising Your MDF Programs – Transforming Limitations into Strengths
Joint marketing initiatives with vendors can be a potent force for driving revenue and cultivating customer and prospect relationships. However, without effective management, MDF programs may not reach their full potential. CapametriX developed and conducted an...
The Game-Changing Benefits of Reseller Partnerships in the Competitive IT Landscape
As the IT industry continues to evolve at a rapid pace, resellers face mounting challenges to keep up with the latest technologies and meet increasingly demanding customer requirements. Recently I have seen a real shift in the way reseller partnerships are working;...
Elevating ABM/ABS Strategies
Account-Based Marketing (ABM) and Account-Based Selling (ABS) have become increasingly popular among B2B companies in recent years, and for good reason. These strategies allow businesses to focus on high-value accounts that have the highest potential for revenue and...
Embracing Business Vulnerabilities
In today's competitive business landscape, it's essential to strive for progress and growth; (a concept widely understood and implemented) but identifying areas for improvement because you’ve honestly acknowledged your limitations can be a really daunting task....
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