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Next Generation Marketing Agency Competitive Positioning

Next Generation Marketing Agency Competitive Positioning

Marketing agencies need to be seen demonstrating what they profess to be able to help their clients achieve.The prime objective for marketing agencies is to help their client organisations effectively communicate value and competencies to engage their audiences and...

The Commodity Vortex – The Selling Dilemma

The Commodity Vortex – The Selling Dilemma

  Solution organisations have invested billions of dollars implementing various customer and partner relationship management tools and applications to increase margins and drive topline revenues. There is no doubt that such systems deliver significant operational...

Selling Through a Sales Channel Ecosystem

Selling Through a Sales Channel Ecosystem

Too many organisations still haven’t figured out how to avoid price erosion and commoditisation when selling directly, let alone when selling through a sales channel ecosystem. Any sales and marketing approaches are fundamentally decided by the level of complexity in...

Exposing Management Consultancies

Exposing Management Consultancies

Anyone working for or engaging with Management Consultancies know that they seldom practice what they get paid to preach or reach the performance level promises that they motivate their clients to pay them consultancy fees on achieving. This situation has been further...

Rethinking Market Development

Rethinking Market Development

Now more than ever marketing organisations need to rethink how they develop markets and generate qualified opportunities. The need to fully automate marketing outreach campaigns and consultative selling has been further intensified by restrictions on face-to-face...

COVID-19 Catch-22

COVID-19 Catch-22

On the one hand organisations have to get through today however, on the other hand tomorrow will be just as challenging if they do not prepare for it now.   This can appear to be a paradoxical Catch-22 situation from which escape is not possible but there is a...

Smart MDF Utilisation

Smart MDF Utilisation

There are a lot of discussions and articles online about why market development funds are never fully utilised. At CapametriX we believe it is simply a case of not having an effective tool in place to make all of this noise go away and deliver the required results quickly and transparently.