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The Evolution of Sales Automation: Balancing Technology and Human Connection

The Evolution of Sales Automation: Balancing Technology and Human Connection

by Sandrijn Stead | Nov 28, 2023 | Sales Automation, Strategy

Sales automation has created a shift in how businesses engage with their clients. This transformation extends beyond operational enhancement; it’s a journey of linking technological advancements with the underlying need for human interaction. The forward march...
The New Paradigm of Personalised Engagement:

The New Paradigm of Personalised Engagement:

by Sandrijn Stead | Aug 14, 2023 | Account Based Selling, Business Success, Strategy

Business communication has experienced a seismic shift in recent years into a pandemic then out the other side and straight into a global economic downturn; not to mention the weather or the interest rates! At CapametriX, our analysis of engagement channels has...
Maximising Your MDF Programs – Transforming Limitations into Strengths

Maximising Your MDF Programs – Transforming Limitations into Strengths

by Sandrijn Stead | Apr 26, 2023 | Growth & Development, MDF, Strategy

Joint marketing initiatives with vendors can be a potent force for driving revenue and cultivating customer and prospect relationships. However, without effective management, MDF programs may not reach their full potential. CapametriX developed and conducted an...
The Game-Changing Benefits of Reseller Partnerships in the Competitive IT Landscape

The Game-Changing Benefits of Reseller Partnerships in the Competitive IT Landscape

by Sandrijn Stead | Apr 5, 2023 | Business Development, Resellers, Strategy

As the IT industry continues to evolve at a rapid pace, resellers face mounting challenges to keep up with the latest technologies and meet increasingly demanding customer requirements. Recently I have seen a real shift in the way reseller partnerships are working;...
Elevating ABM/ABS Strategies

Elevating ABM/ABS Strategies

by Sandrijn Stead | Mar 16, 2023 | Account Based Marketing, Account Based Selling, Strategy

Account-Based Marketing (ABM) and Account-Based Selling (ABS) have become increasingly popular among B2B companies in recent years, and for good reason. These strategies allow businesses to focus on high-value accounts that have the highest potential for revenue and...
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